Wide Range

The Latest Gear

You have never seen so many options! Rent from a wide variety of the latest cameras, lenses and accessories!

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Reliable Service

On-Time, All the Time

When we confirm your order, we make sure it is available for you on time.

Terms of Service
Dependable Gear

No Breakdowns

Our stringent maintenance and replacement protocols ensure minimal disruption due to malfunctions and breakdowns

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Our Mission

At Primes & Zooms, we exist to help our customers experience the joy of using a wide variety of imaging, editing and playback gear. We combine high-quality equipment and sound technical advice with a simple rental process. Ultimately, we aim to provide our customers with a great rental and shooting experience!

Primes & Zooms is a photography and cinematography gear rental service oriented towards hobbyists, serious enthusiasts as well as professionals. We pride ourselves on the wide range of equipment we carry and on the service levels our team delivers. Our equipment is maintained to the highest levels of operational fitness and we also retire it according to predefined age and usage criteria to make sure that your shoots never suffer due to malfunctions and breakdowns.

Our Team

Primes & Zooms is headed by Abhijit Mutha. He is supported by our managers: Kapil Thakare and Umang Shah. Kapil has almost a decade of experience in customer service in India and abroad and looks after customer service and reservations at P&Z. Umang has more than 16 years of experience in managing operations and looks after the front office and inventory teams at P&Z. Both Kapil and Umang lead their respective groups of enthusiastic and capable executives, completing the finest rental team in India!

Our team is structured into different functions with each team handling a specific dimension of customer interaction. We invest heavily in training our teams on technical as well as non-technical topics to ensure that they are able to provide a smooth rental experience to every customer.