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  1. The Sony Alpha 7R VI Is Now Available to Rent at P&Z | Blog

    The Sony Alpha 7R VI Is Now Available to Rent at P&Z | Blog
    The Sony Alpha 7R VI Is Now Available to Rent at Primes & Zooms | Blog

    Sony's Alpha 7R series of cameras has always been a popular choice for landscapers, portrait and product photographers and for some wildlife and bird photographers. Sony has launched the Alpha 7R VI (ILCE-7RM6), the sixth generation of this high-resolution series and the successor to the A7R V. This camera carries a new 66.8-megapixel back-illuminated stacked sensor paired with the BIONZ XR2 engine, bringing speed and video capability that were previously limited to Sony's Alpha 1 line down into the R-series. The Sony Alpha 7R VI is now available to rent at Primes & Zooms.

    Here is what the camera offers, what it's great for and where it may not be the right tool for the job.

    Note: dynamic range, stabilization, and battery-life figures below are taken from Sony's own stated numbers. Real-world results may differ.

    Key Specifications

    Sensor66.8MP full-frame, back-illuminated fully-stacked Exmor RS CMOS
    ProcessorBIONZ
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  2. ZEISS Terra ED vs SFL: Which Binoculars Should You Rent?

    ZEISS Terra ED vs SFL: Which Binoculars Should You Rent?
    Zeiss Terra ED vs SFL Binoculars Rental Comparison | Primes & Zooms
    Gear Guide

    ZEISS Terra ED vs SFL: Which Binoculars Should You Rent?

    If you've browsed our binoculars inventory, you may have noticed that we carry three models of Zeiss binocs: the 10x42 Terra ED, the 8x40 SFL, and the 12x50 SFL. They all wear the Zeiss badge, but they're built for different jobs and different budgets. This guide breaks down how they actually differ, so you can pick the right pair for your trip instead of guessing.

    Binocular basics: what do the numbers mean?

    Before the comparison, here is a quick primer on the terms you will see on every binocular spec sheet:

    The notation (e.g., 8x42, 10x42, 12x50)

    Every binocular is labeled with two numbers separated by an "x," like 8x42. The first number is the magnification, and the second is the objective lens diameter in millimeters. So an 8x42 binocular magnifies objects 8 times and has front (objective) lenses with a 42mm diameter.

    Magnification

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  3. The Canon EOS R6 V Is Now Available to Rent at P&Z!

    The Canon EOS R6 V Is Now Available to Rent at P&Z!
    The Canon EOS R6 V Is Now Available to Rent at Primes & Zooms | Blog

    Canon's EOS V-series has been a video-first lineup so far with the R50 V and the PowerShot V1 but the EOS R6 V is the first full-frame body in this line. It shares its 32.5MP sensor and Dual Pixel CMOS AF II system with the EOS R6 Mark III and the Cinema EOS C50, but drops the photo-first design for a vertical shooting UI, a front record button, a power zoom lever, and an on-board fan for active internal cooling. The Canon R6 V is now available to rent at Primes & Zooms.

    Here's a look at what the camera actually offers, and where it may not be the right tool for the job.

    Key Specifications

    Sensor32.5MP full-frame CMOS
    ProcessorDIGIC X
    Lens MountCanon RF
    Max Video7K RAW up to 60p; 7K 30p Open Gate (3:2); oversampled 4K up to 60p; 4K 120p slow motion
    AutofocusDual Pixel CMOS AF II with subject detection
    StabilizationIn-body IS, up to 7.5 stops with compatible lenses
    Colour / LogCanon Log 2, Canon Log 3
    CoolingOn-board
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  4. The GoPro Mission 1 Pro Is Now Available To Rent At P&Z

    The GoPro Mission 1 Pro Is Now Available To Rent At P&Z
    The GoPro MISSION 1 Pro Is Now Available to Rent at Primes & Zooms | Blog

    GoPro's Mission 1 series, labelled as "The New Compact Cinematic Camera System", steps away from the familiar HERO Black formula and goes after something bigger: a 1-inch sensor, 8K open-gate capture, and colour science aimed at filmmakers rather than just action-cam users. The Mission 1 Pro is the flagship of that line, and it's now available to rent at Primes & Zooms.

    Here's a look at what the camera actually offers, and where it isn't the right tool for the job.

    Note: the Mission 1 Pro is a newly released camera. The specifications below are compiled from GoPro's official product page and early hands-on reviews. The battery runtime estimates, which GoPro lists as approximate are for the MISSION 1 series generally rather than the Pro model specifically.

    Key Specifications

    Sensor50MP 1" sensor
    ProcessorGoPro GP3
    LensFixed, ultra-wide 159° field of view; fixed focus (no autofocus), approx. 60cm to infinity
    Max
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  5. New Gear: Sony FE 100-400mm f/4.5 GM OSS

    Sony FE 100-400mm f/4.5 GM OSS with Sony Alpha camera body
    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    We've added the recently launched Sony FE 100-400mm f/4.5 GM OSS to our rental inventory at Primes & Zooms. This lens is now available in Pune, with delivery to Mumbai as well. Announced in May 2026, this is Sony's first full-frame zoom reaching 400mm with a constant aperture throughout the zoom range — a significant departure from the well-known FE 100-400mm f/4.5-5.6 GM OSS, which remains in our inventory as well. Apart from sharing the smae focal length range however, these are two completely different lenses.

    Key Specifications

    Specification Detail
    Focal Length 100–400mm
    Maximum Aperture Constant f/4.5 throughout the zoom range
    Lens Mount Sony E-mount (Full Frame)
    Optical Construction 28 elements in 20 groups, including ED XA, XA, Super ED, and ED glass
    Autofocus 4x XD Linear Motors; up to ~3x faster AF than the f/4.5-5.6 predecessor (Sony's
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