From the Founder's Desk

  1. Medium Format comes to Primes & Zooms!

    Medium Format comes to Primes & Zooms!

     

    The Fujifilm G Mount is our very first medium format camera system! Medium format cameras carry a sensor that is larger than 35mm full-frame camerras. Thus these cameras are traditionally bigger in size, with larger mounts and therefore larger lenses. Some high-end medium format cameras are quite impossible to shoot with handheld. Fujifilm, however, have come out with a portable range of cameras under the GFX range. 

    The GFX 100S carries a 102 MP sensor and is capable, among other things, of a 5 fps burst and 4K60p video. Its sibling, the GFX 50S II carries a 51MP sensor and can shoot 3 fps bursts and FHD30p video. Both these cameras are now available to rent at P&Z. We have also added a group of 4 lenses in the first phase, covering focal lengths from the wide end to the short telephoto end. You can browse the full range of cameras and lenses we have added

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  2. The Most Rented Gear of 2021

    The Most Rented Gear of 2021

    Here is our (mostly) annual list of the most popular gear at Primes & Zooms, compiled for the year 2021!

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