Photography

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  1. New Gear: Sony FE 100-400mm f/4.5 GM OSS

    Sony FE 100-400mm f/4.5 GM OSS with Sony Alpha camera body
    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    We've added the recently launched Sony FE 100-400mm f/4.5 GM OSS to our rental inventory at Primes & Zooms. This lens is now available in Pune, with delivery to Mumbai as well. Announced in May 2026, this is Sony's first full-frame zoom reaching 400mm with a constant aperture throughout the zoom range — a significant departure from the well-known FE 100-400mm f/4.5-5.6 GM OSS, which remains in our inventory as well. Apart from sharing the smae focal length range however, these are two completely different lenses.

    Key Specifications

    Specification Detail
    Focal Length 100–400mm
    Maximum Aperture Constant f/4.5 throughout the zoom range
    Lens Mount Sony E-mount (Full Frame)
    Optical Construction 28 elements in 20 groups, including ED XA, XA, Super ED, and ED glass
    Autofocus 4x XD Linear Motors; up to ~3x faster AF than the f/4.5-5.6 predecessor (Sony's
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  2. The Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog

    The Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog
    Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog
    Home Delivery and Pickup in Pune & Mumbai  |  +91 87 67 47 7102

    Now Available to Rent

    Sony's ZV-E10 was one of the most popular vlogging cameras we've stocked at Primes & Zooms; affordable, compact, E-mount, and purpose-built for content creation. The ZV-E10 II takes everything that worked and fixes almost everything that didn't. It's now available to rent from us in Pune as well as in Mumbai.

    Here's a thorough look at what this camera is, what changed from the original, who it's built for, and, just as importantly, who should probably avoid it.

    Key Specifications

    SpecificationSony ZV-E10 II
    Sensor26MP APS-C BSI Exmor R CMOS (23.5 × 15.6mm)
    ProcessorBIONZ XR
    Lens MountSony E-mount (full E-mount lens compatibility)
    Autofocus759-point phase-detection, Real-Time Tracking, Eye/Face/Animal AF
    Max Video4K/60p 10-bit 4:2:2 (XAVC HS / XAVC S); up to 200Mbps
    Slow Motion1080p/120fps
    Log / Colour ScienceS-Log3, S-Cinetone,
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  3. When Renting a Smartphone Can Beat Renting a Camera

    Samsung Galaxy S26 Ultra rented for travel photography in Pune and Mumbai
    Why Renting a Smartphone Can Beat Renting a Camera | Primes & Zooms Blog

    Smartphones have been getting steadily better to the point where we now get this question very often: "Should I rent a phone or a dedicated camera for this shoot?"

    The honest answer is: it depends on the job. But there are more situations than most people realise where a flagship smartphone is the smarter rental; not a compromise, a deliberate choice.

    Here's when and why.

    The Cost Difference Is Real

    A mirrorless camera rental — body only — runs from roughly ₹600 to ₹3,000 per day depending on the body. Add a versatile zoom lens, and you're easily at ₹1,500–₹5,000 per day before you've packed a bag. You also need memory cards, a case, possibly a tripod, and time to set everything up.

    A flagship smartphone rental at Primes

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  4. Samsung Galaxy S26 Ultra Is Now Available to Rent at Primes & Zooms

    Samsung Galaxy S26 Ultra Is Now Available to Rent at Primes & Zooms
    Samsung Galaxy S26 Ultra Is Now Available to Rent at Primes & Zooms

    We've added the Samsung Galaxy S26 Ultra to our rental inventory at Primes & Zooms. If you've been curious about shooting with it on an upcoming project — without committing to the purchase price — now's your chance.

    From ₹700 per day
    For rentals of 9 days or more. See sidebar for full pricing tiers.

    Key Specs

    SpecDetail
    Display6.9-inch Dynamic AMOLED 2X, QHD+, 120Hz
    ProcessorSnapdragon 8 Elite Gen 5 for Galaxy
    Main Camera200MP, f/1.4 aperture, quad-camera array
    Battery5,000 mAh, 65W wired charging (0→75% in ~30 min)
    BuildGorilla Glass Armor 2, IP68, Armor Aluminum frame
    S PenIncluded
    OSOne UI 8.5 based on Android 16

    What It's Good For

    The main sensor is 200MP with an f/1.4 aperture — a meaningfully wider opening than most smartphone cameras at this level. That translates to cleaner shots in low light and more flexibility to crop without losing detail. The quad-camera array covers a versatile range of focal lengths

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  5. Medium Format comes to Primes & Zooms!

    Medium Format comes to Primes & Zooms!

     

    The Fujifilm G Mount is our very first medium format camera system! Medium format cameras carry a sensor that is larger than 35mm full-frame camerras. Thus these cameras are traditionally bigger in size, with larger mounts and therefore larger lenses. Some high-end medium format cameras are quite impossible to shoot with handheld. Fujifilm, however, have come out with a portable range of cameras under the GFX range. 

    The GFX 100S carries a 102 MP sensor and is capable, among other things, of a 5 fps burst and 4K60p video. Its sibling, the GFX 50S II carries a 51MP sensor and can shoot 3 fps bursts and FHD30p video. Both these cameras are now available to rent at P&Z. We have also added a group of 4 lenses in the first phase, covering focal lengths from the wide end to the short telephoto end. You can browse the full range of cameras and lenses we have added here: https://primesandzooms.com/photo/medium-format.html. Do let me know if you have suggestions for more medium format gear that

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  6. Landscape Photography with 70-200mm Lenses

    Ram Balmur on Shooting Landscape Photos with 70-200mm f/4 Lenses

    Most photographers use wide-angle lenses to shoot landscapes - that's what they are built for! However, in this video, Ram Balmur makes a case for using telephoto lenses and particularly, the 70-200mm f/4 lenses, to shoot landscapes.

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  7. The Most Popular Gear of 2019

    The Most Popular Gear of 2019

    As we enter 2020, we have once again drawn up a list of the most rented gear of 2019. Before I get to the numbers, the usual disclaimer: this is just data. This list only shows what was the most popular gear in 2019, among the customers we served. Other than the information that this gear went out the maximum number of days, this list does not offer any additional meaningful insight. It is certainly not a reflection on the quality of any particular gear. This data also does not reflect emerging trends because the sheer numbers of copies of older equipment crowd out newer equipment until it achieves critical mass (which explains why you do not see too much mirrorless gear here yet).

    The lists below are ranked in the order of the number of days each item went out during the year across all its copies. Figures in brackets indicate the position of the item in the Most Popular Gear of 2018 list.

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  8. Bhutan, The Last Shangrila: How To Plan

    Bhutan, The Last Shangrila: How To Plan

    Bhutan offers many options for photography, mainly Monuments, Buildings, Monasteries, Dzongs, Towns, Streets, Markets, People, Houses, Mountains, Landscapes, Birds and Wildlife. As a photographer, you need to plan your trip well. Primarily, it depends on your liking and the genre of photography you shoot. Most of us like to engage in our photography as it comes on a daily basis whenever we are on a tour, in whatever form. For this, Bhutan is rich with precious culture and diversity. There are many celebrations that are held here from time to time. Every single village in this country has its own celebrations, and can be a good opportunity for photography!

    My suggestion is that you should not mix birding and wildlife with other genres. The kind of gear required for this purpose is not suitable for any other genres. A place like Chelela Pass has so many birds – most of them lifers – that you can’t keep switching to another camera body and set of lenses to do the landscapes or sunrises or

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  9. Bhutan- A Dream Destination for All Photographers!

    Bhutan- A Dream Destination for All Photographers!

    Bhutan offers many options for photography, mainly Monuments, Buildings, Monasteries, Dzongs, Towns, Streets, Markets, People, Houses, Mountains, Landscapes, Birds and Wildlife. As a photographer, you need to plan your trip well. Primarily, it depends on your liking and the genre of photography you shoot. Most of us like to engage in our photography as it comes on a daily basis whenever we are on a tour, in whatever form. For this, Bhutan is rich with precious culture and diversity. There are many celebrations that are held here from time to time. Every single village in this country has its own celebrations, and can be a good opportunity for photography!

    I heard that Tshulthrim would be our bird guide there. I checked his profile and looked at the images he posted, his background, types of habitats and terrains. Accordingly, I started preparing, a lot of shots were pre-visualised, especially with the snow in the background. I did some study on the internet about Bhutan, its traditions,

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  10. Selecting A Beginner’s Kit

    Selecting A Beginner’s Kit

    If you are new to photography or just migrating from a cellphone or compact camera to a DSLR camera, these pointers can help you select the right kit for starting out:

    The Budget:

    Photography is an extremely expensive hobby and there really is no end to the amount of money you can spend on gear and still wish for something better! This makes it very important to set a budget for yourself so that you do not get carried away. As of 2019, a good starter budget should be in the range of Rs 35,000 – Rs 60,000 for a camera body and one or two lenses. It is best not to buy too much equipment before you get a good idea of what you will be shooting. We strongly recommend that you rent from Primes & Zooms (P&Z) and try the equipment before buying it.

    The Camera System:

    The first question you will be faced with is which body to buy. However, it makes sense to take a step back and think of which system you want to adopt. Much like the choice between Android, Windows and iOS, different camera systems

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