Sony

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  1. The Sony Alpha 7R VI Is Now Available to Rent at P&Z | Blog

    The Sony Alpha 7R VI Is Now Available to Rent at P&Z | Blog
    The Sony Alpha 7R VI Is Now Available to Rent at Primes & Zooms | Blog

    Sony's Alpha 7R series of cameras has always been a popular choice for landscapers, portrait and product photographers and for some wildlife and bird photographers. Sony has launched the Alpha 7R VI (ILCE-7RM6), the sixth generation of this high-resolution series and the successor to the A7R V. This camera carries a new 66.8-megapixel back-illuminated stacked sensor paired with the BIONZ XR2 engine, bringing speed and video capability that were previously limited to Sony's Alpha 1 line down into the R-series. The Sony Alpha 7R VI is now available to rent at Primes & Zooms.

    Here is what the camera offers, what it's great for and where it may not be the right tool for the job.

    Note: dynamic range, stabilization, and battery-life figures below are taken from Sony's own stated numbers. Real-world results may differ.

    Key Specifications

    Sensor66.8MP full-frame, back-illuminated fully-stacked Exmor RS CMOS
    ProcessorBIONZ
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  2. New Gear: Sony FE 100-400mm f/4.5 GM OSS

    Sony FE 100-400mm f/4.5 GM OSS with Sony Alpha camera body
    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    Sony FE 100-400mm f/4.5 GM OSS Is Now Available to Rent at Primes & Zooms

    We've added the recently launched Sony FE 100-400mm f/4.5 GM OSS to our rental inventory at Primes & Zooms. This lens is now available in Pune, with delivery to Mumbai as well. Announced in May 2026, this is Sony's first full-frame zoom reaching 400mm with a constant aperture throughout the zoom range — a significant departure from the well-known FE 100-400mm f/4.5-5.6 GM OSS, which remains in our inventory as well. Apart from sharing the smae focal length range however, these are two completely different lenses.

    Key Specifications

    Specification Detail
    Focal Length 100–400mm
    Maximum Aperture Constant f/4.5 throughout the zoom range
    Lens Mount Sony E-mount (Full Frame)
    Optical Construction 28 elements in 20 groups, including ED XA, XA, Super ED, and ED glass
    Autofocus 4x XD Linear Motors; up to ~3x faster AF than the f/4.5-5.6 predecessor (Sony's
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  3. The Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog

    The Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog
    Sony ZV-E10 II Is Now Available to Rent at Primes & Zooms | Blog
    Home Delivery and Pickup in Pune & Mumbai  |  +91 87 67 47 7102

    Now Available to Rent

    Sony's ZV-E10 was one of the most popular vlogging cameras we've stocked at Primes & Zooms; affordable, compact, E-mount, and purpose-built for content creation. The ZV-E10 II takes everything that worked and fixes almost everything that didn't. It's now available to rent from us in Pune as well as in Mumbai.

    Here's a thorough look at what this camera is, what changed from the original, who it's built for, and, just as importantly, who should probably avoid it.

    Key Specifications

    SpecificationSony ZV-E10 II
    Sensor26MP APS-C BSI Exmor R CMOS (23.5 × 15.6mm)
    ProcessorBIONZ XR
    Lens MountSony E-mount (full E-mount lens compatibility)
    Autofocus759-point phase-detection, Real-Time Tracking, Eye/Face/Animal AF
    Max Video4K/60p 10-bit 4:2:2 (XAVC HS / XAVC S); up to 200Mbps
    Slow Motion1080p/120fps
    Log / Colour ScienceS-Log3, S-Cinetone,
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  4. The Most Popular Gear of 2019

    The Most Popular Gear of 2019

    As we enter 2020, we have once again drawn up a list of the most rented gear of 2019. Before I get to the numbers, the usual disclaimer: this is just data. This list only shows what was the most popular gear in 2019, among the customers we served. Other than the information that this gear went out the maximum number of days, this list does not offer any additional meaningful insight. It is certainly not a reflection on the quality of any particular gear. This data also does not reflect emerging trends because the sheer numbers of copies of older equipment crowd out newer equipment until it achieves critical mass (which explains why you do not see too much mirrorless gear here yet).

    The lists below are ranked in the order of the number of days each item went out during the year across all its copies. Figures in brackets indicate the position of the item in the Most Popular Gear of 2018 list.

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  5. Bhutan, The Last Shangrila: How To Plan

    Bhutan, The Last Shangrila: How To Plan

    Bhutan offers many options for photography, mainly Monuments, Buildings, Monasteries, Dzongs, Towns, Streets, Markets, People, Houses, Mountains, Landscapes, Birds and Wildlife. As a photographer, you need to plan your trip well. Primarily, it depends on your liking and the genre of photography you shoot. Most of us like to engage in our photography as it comes on a daily basis whenever we are on a tour, in whatever form. For this, Bhutan is rich with precious culture and diversity. There are many celebrations that are held here from time to time. Every single village in this country has its own celebrations, and can be a good opportunity for photography!

    My suggestion is that you should not mix birding and wildlife with other genres. The kind of gear required for this purpose is not suitable for any other genres. A place like Chelela Pass has so many birds – most of them lifers – that you can’t keep switching to another camera body and set of lenses to do the landscapes or sunrises or

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  6. DSLR vs Mirrorless

    DSLR vs Mirrorless


    The Panasonic Lumix GH5s is a Micro 4/3 Mirrorless Camera specially designed for video
    Mirrorless cameras have been around for a while now but there is still a lot of confusion around the actual benefits of mirrorless cameras like the Canon EOS R and Nikon Z7 over traditional DSLRs like the Canon EOS 5D Mark IV and Nikon D850. This post talks about a few points you must consider if you are not sure which is better for you.

    The Myths:

    DSLR vs Mirrorless is currently one of the hottest topics of debate in the photography community. There is a lot of buzz around how mirrorless cameras are the latest tech and will render DSLRs obsolete in no time. However the fact is that, mirrorless cameras are now more than a decade old. Both Canon and Nikon were selling mirrorless cameras for the last few years. The only thing that has changed in the last year is that both OEMs launched their full-frame mirrorless cameras to compete with Sony’s A7 line-ups.

    You may also have heard the switch to mirrorless

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